Ithra’s annual creativity conference brings together enthusiasts and experts in design, art, and innovation from diverse backgrounds. With workshops, exhibitions, panel talks, and more, it serves a s a focal point for designers to showcase achievements, exchange ideas, and foster innovation.

In 2023, the chosen theme was ‘Scale’ in design. It transcends mere measurement, encompassing dynamic concepts from macro to micro, including ratios, sizes, and relationships among various elements.